101 Easy Ways to use Google's New Website Optimizer

There's a great article of how to use Google's website optimizer. Website Optimizer is designed to help AdWords advertisers test different landing pages in order to determine which one drives the most conversions – whether they are sales, sign-ups or downloads. It's worth reading!!

Global Business - 8 Ways to Challenge Yourself

I just read an intresting article from Steve Rucinski who states the following 8 points to challenge yourself and your team in order to be ready for a global small business:

1. Think of the current constraints within which your team or business operates. If those constraints were gone, what could you do?
2. Identify your current greatest business challenge. What could happen if this were eliminated?
3. Consider and entirely different way in which the organization could be structured. What would be the consequences?
4. If your present distribution channels disappeared, what would you do?
5. If your current sources of material disappeared, what would you do?
6. Suppose your staff members were all from different parts of the world. How would your staff be different?
7. If you could increase sales by 250 percent in one year, what would be the consequences?
8. What would happen if you could reduce the time it takes to do your work by 50 percent? What would you do with the time?

9 tips for making 90 seconds count in an investment pitch

Jason Stitt wrote an informative article about stating your ideas in 90 seconds. Imagine you're in an elevator next to a venture capitalist who could invest millions in your idea - you've 90 seconds to outline your business idea.

Folksonomy: 7 Tips for Naming Your Web 2.0 Startup

Michael Zhang wrote in the Folksonomy blog an interesting article about naming your Web 2.0 startup. He defined the following 7 rules for you Web 2.0 company's name:

1. Keep Length at a Minimum
2. Be Generic or Be Original
3. Encourage Word of Mouth
4. Capture the .com
5. Avoid Using Hyphens
6. Avoid Domain Hacks
7. Keep it Meaningful

Interview with Web 2.0 Startup CEOs

Michael Arrington from Techcrunch interviewed 14 Web 2.0 Startup CEOs and asked them their opinion about Web 2.0: Are we in a bubble? What are the business models that will work on the web today? and more...

The good thing: it's a video so lean back, listen, and relax ;-)